Oihaneder

Client: Oihaneder Euskararen Etxea
Agency: di-da
Role: Creative Direction

Brand identity design for Oihaneder Euskararen Etxea, a centre for Basque culture and entertainment in the heart of Vitoria-Gasteiz.

The logomark takes its shape from a map of the city, that clearly distinguishes the cultural heart from the outlying industrial and residential ‘sleeper’ zones. It also represents characteristics that the centre stands for including: diversity, a meeting point, a place to network, and a breathing space within the hustle and bustle of this thriving city. This new initiative is fast becoming a key focal point that resonates with the cultural heartbeat of this vibrant Basque city.

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