Client: EMUN – Euskara and Social innovation
Agency: di-da
Role: Creative Direction
Date: 2013

The EMUN cooperative has been promoting the Basque language in the workplace for over 15 years. They offer a comprehensive service that helps businesses and institutions implement policies that address language, culture, immigration and social inclusion.

As creative director, my role was to redesign EMUN’s visual brand identity, reflecting their personality and their heritage. Together with a detailed brand audit, and a comprehensive communications strategy, EMUN has strengthened its position as the leading consultancy in its field.

In order to encompass EMUN’s personality and to add value to the EMUN name, we created the tagline: “Euskara eta berrikuntza soziala” (Basque language and social innovation). The symbol is a speech bubble that is drawn from the ‘heart’ of the letter ‘e’ (E for Euskara and E or EMUN). It is flipped 180º to represent that EMUN listen to the client’s voice first and foremost, before offering their professional advice. The licensed typeface used is Sansa Condensed (Ourtype), and the corporate colour is a deep purple symbolising confidence, elegance and quality. Whatsmore, the corporate colour purple is the result of a fusion of the 4 colours that represent EMUN’s 4 different departments (blue, yellow, red and green).

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