Bizibike

Client: Bizibike
Agency: di-da
Role: Creative Direction
Date: 2011

Brand identity design for Bizibike, a bicycle shop in Durango providing bicycles and accessories for urban commuters.

The symbol represents:
• a folding (bike) concept (object getting smaller)
• zonal, urban living and commuting
• an ecological and positive lifestyle choice

The concetric circles follow the “Burgess and Hoyt” urbanisation model, where people live in outer zones and commute to internal zones to work.

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