19. Korrika

19 Korrika

Client: AEK
Agency: di-da
Role: Logo design, Design Director
Date: 2015

Korrika is a Basque campaign organised by AEK, that promotes and celebrates the Basque language. It takes place every 2 years and involves over 100,000 people from all over the Basque Country.

For the 2015 edition, I played an active role in the creative process designing the logo and many of the brand touchpoints that went with it under the slogan “Euskahaldun!”.

This campaign’s message serves to highlight both the individual and collective potential to empower a Basque-speaking nation. The graphic identity aims to convey the very essence of empowerment in all of its fluid, vibrant and explosive glory.

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