Date
2016
Client
Aek (with Sorland)
Design
Brand identity
Brand identity design for the 20th Korrika, presented by AEK.
Korrika is a national campaign that promotes and celebrates the Basque language. It takes place every 2 years and involves over 100,000 people from all over the Basque Country. For the 2017 Korrika, I was commissioned by Sorland brand agency to create the visual brand identity and lay the foundations from which the campaign could grow. The message “batzuk” is a call (in Basque) to unite with this marathon campaign that takes place day and night, without stopping for 10 days, running from village to town and inviting participation from all members of society.
