Date
March 2022
Client
Jono Griffin, Ireland
Design
Visual brand identity, Naming, Strategy, Graphic Design
Raised among the nooks, crannies and hidden coves of South Donegal, Ireland, Jono Griffin knows this wild coastline inside out. He channels that deep local knowledge into designing tailor-made adventure experiences for those eager to explore its raw, rugged beauty.
I travelled to cold, grey and storm-lashed Donegal in March 2022. The landscape’s fierce character—softened by the warmth of peat burning in the stove—set the tone for an intensive naming and brand-development process. After exploring and refining a wide range of directions, Wild and Free emerged as the name that best captured Jono’s spirit and the essence of the place. From there, we built a brand identity strategy rooted in his personality, character and values. The final visual identity is untamed, distinctive and genuinely free.
