Representation VS Reputation
How does a blind person perceive your brand? What counts for more when to comes to branding? Representation or reputation?
josebaMarch 5, 2015
Baske, not Basque. Be free…
Why are Basque brands and government initiatives falling into the English trap in order to gain a false competitive edge?
josebaOctober 14, 2013
Basque made
Is the "Made in the Basque Country" label justified when the country name is such a bone of contention?
josebaFebruary 17, 2015
Flags and nation branding
Flags are the logos of nations. But to what extent are they still relevant today when it comes to nation branding?
josebaSeptember 18, 2013