ConvictionDesign Haziberri Festibala Sustainable and creative seating solution using Basque wool, for Haziberri - a zero-waste music festival in Gernika.josebaJuly 3, 2021
ConvictionDesign Artileshell by Ternua Artileshell A new use for Basque Latxa wool Product innovation from Ternua Group The Basque Country is home to just under 1 million sheep, most…josebaFebruary 8, 2020
BrandingConviction Sørland A journey to the Lofoten island of Værøy (Norway) with Sorland brand agency, working as an interpreter and facilitator.josebaSeptember 21, 2018
ConvictionDesign Trixerta Creating a t-shirt design based around the "La Manada" (wolfpack) gang rape trial. Trixerta challenge for Berria newspaper.josebaApril 30, 2018
Conviction Staying salty Once salt loses its saltiness, it cannot be made salty again. So as creatives, how can we stay fresh in a competitive industry?josebaMarch 4, 2016
Branding Representation VS Reputation How does a blind person perceive your brand? What counts for more when to comes to branding? Representation or reputation?josebaMarch 5, 2015
Branding Baske, not Basque. Be free… Why are Basque brands and government initiatives falling into the English trap in order to gain a false competitive edge?josebaOctober 14, 2013
Branding Basque made Is the "Made in the Basque Country" label justified when the country name is such a bone of contention?josebaFebruary 17, 2015
Conviction Punkt Digital Detox Disconnect to reconnect. Ditching my smartphone for a dumbphone on the Punkt digital detox challenge.josebaMay 13, 2018
Branding Flags and nation branding Flags are the logos of nations. But to what extent are they still relevant today when it comes to nation branding?josebaSeptember 18, 2013