Insight – Joseba Attard

Conviction Design

Sustainable and creative seating solution using Basque wool, for Haziberri - a zero-waste music festival in Gernika.

josebaJuly 3, 2021

Conviction Design

Artileshell A new use for Basque Latxa wool Product innovation from Ternua Group The Basque Country is home to just under 1 million sheep, most…

josebaFebruary 8, 2020

Conviction Design

Creating a t-shirt design based around the "La Manada" (wolfpack) gang rape trial. Trixerta challenge for Berria newspaper.

josebaApril 30, 2018

Conviction

Once salt loses its saltiness, it cannot be made salty again. So as creatives, how can we stay fresh in a competitive industry?

josebaMarch 4, 2016

Branding

How does a blind person perceive your brand? What counts for more when to comes to branding? Representation or reputation?

josebaMarch 5, 2015

Branding

Is the "Made in the Basque Country" label justified when the country name is such a bone of contention?

josebaFebruary 17, 2015

Branding

Why are Basque brands and government initiatives falling into the English trap in order to gain a false competitive edge?

josebaOctober 14, 2013

Branding

Flags are the logos of nations. But to what extent are they still relevant today when it comes to nation branding?

josebaSeptember 18, 2013