Insight – Joseba Attard

Sustainable and creative seating solution using Basque wool, for Haziberri - a zero-waste music festival in Gernika.

Artileshell A new use for Basque Latxa wool Product innovation from Ternua Group The Basque Country is home to just under 1 million sheep, most…

A journey to the Lofoten island of Værøy (Norway) with Sorland brand agency, working as an interpreter and facilitator.

Creating a t-shirt design based around the "La Manada" (wolfpack) gang rape trial. Trixerta challenge for Berria newspaper.

Once salt loses its saltiness, it cannot be made salty again. So as creatives, how can we stay fresh in a competitive industry?

How does a blind person perceive your brand? What counts for more when to comes to branding? Representation or reputation?

Why are Basque brands and government initiatives falling into the English trap in order to gain a false competitive edge?

Is the "Made in the Basque Country" label justified when the country name is such a bone of contention?

Disconnect to reconnect. Ditching my smartphone for a dumbphone on the Punkt digital detox challenge.

Flags are the logos of nations. But to what extent are they still relevant today when it comes to nation branding?