University Technical Colleges

Client: Baker Dearing Educational Trust
Role: Creative Direction
Date: 2011

Creative Direction and brand development for University Technical Colleges (UTC).

University Technical Colleges are a new concept in education within the United Kingdom, offering 14-18 year olds the opportunity to take a full time, well-respected and technically oriented course of study. They are equipped to the highest standard, sponsored by a university and offer clear progression routes into higher education or further learning in work.

My role was to direct the visual brand identity and to implement it across a variety of consumer touchpoints. I led a brand workshop in London with the client in order to capture the vision that would shape the global UTC personality. With a complex brand architecture, the identity needed to be strong and unique, as well as reflecting the hands-on approach of the organisation and its founder Lord Baker.

The logotype was designed by my colleague Asier Bilbao.

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